The LOCAL SEO PROCESS
Ranking a local website is straight forward. At Bright Yellow Media - SEO Falkirk 4u we follow a process that we have refined over the past years. There’s no SEO magic here – just straightforward tasks. When followed correctly, this process will help boost your website’s rankings in the local map pack and on location-based keywords.
As opposed to "smoke and mirrors", we provide transparent and targeted solutions. When correctly implemented, these approaches will help to increase the local ranking of your website within Google Maps thanks to location-based keywords.
The very first thing Website Design Falkirk 4u do is look at the keywords that have the potential to drive business to your website.
Keyword research is the bread and butter of any good local SEO campaign. To succeed here, we really need to understand how people are finding businesses like yours.
Our local SEO keyword research takes generic keywords for your niche and adds a local element to them. We also look at what keywords other successful local businesses are using to rank competitively online, alongside other hyper-locations that could be profitable.
Without local SEO keyword research, we cannot plan your on-page SEO and anchor texts efficiently, making local SEO a crucial first step.
2. EXACT MATCH ANCHOR TEXT LINKS
After we have some solid keywords to target, we look at your link portfolio and assess how many exact match anchor text keywords your website has. Links with exact match anchor text are links who’s text contains your keyword. For example, at Bright Yellow Media - SEO Falkirk 4u, we like to rank for the keyword ‘SEO Falkirk. Having links like ‘SEO Falkirk’ help us rank for that keyword. However, there are a few more factors to consider.
3. ON PAGE SEO Falkirk
After assessing anchor text, we look at the ON PAGE SEO of your website. Using the same methods we would for an e-commerce or national service page we assess your website using at least nine different markers to make sure your page is optimised for your local keywords.
We look at several on-page factors; meta tags, headings, images, page word count, internal link architecture, keyword density and more.
4. SITE STRUCTURE
This is only really considered when dealing with businesses that are targeting multiple geographic areas. Depending on the search volume, it might be justifiable to create separate pages for Falkirk, Stirling, Larbert, Denny, Polmont, etc. Also, if you are targeting the central belt, it will almost always be beneficial to create pages for Glasgow, Edinburgh, Falkirk, etc.
These pages can each be targeted towards specific local keywords enabling stronger local targeting.
5. GOOGLE MY BUSINESS
Another key factor for local SEO is your Google My Business page. Bright Yellow Media - SEO Falkirk 4u will set up your Google My Business page. We look at factors like NAP consistency and image geotagging to boost your Google My Business page. However, the most important factor for a Google My Business listing will be proximity – how close are you to the people searching for your goods and services?
6. COMPETITOR RESEARCH
As with any SEO campaign, Bright Yellow Media looks at your competitors to see why they are ranking high. This allows us to copy and evolve the strategies they are using, acquiring similar links and keeping you one step ahead of the game.
A key factor for local SEO success is citations. Citations are a lesser-known facet of search engine optimisation and yet, they are quite important. We will examine niche directories and manually submit your site into these portals.
8. LOCAL BUSINESS SCHEMA
Schema is a language used to talk to provide information directly to Google when Googlebot crawls your website.
For a local business, we include relevant information like reviews, geo coordinates, address, pictures, opening hours, telephone and URL. This is all in the hopes of gaining a thing called rich snippets in the results pages. Rich snippets deliver higher quality traffic and are often a way to outrank your competitors by being placed in position 0 (the position above the first position).